🏆 20 points
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To put it simply, Buffer lets you schedule posts on social networks or let Buffer post on your behalf at the best time.
I like that I can manage my business social profiles at once. Also it's great because Buffer scan your audience to check and find the right time to post. You can also program the posts so you do not have to follow every profile every minute.
The tool isn't really seamless, gives errors out of the blue. The support isn't the best either. A lot of things could be improved regarding the robustness of the product. The tool is also very pricey for no reason, I'll be making a switch as soon as I get a better deal in the same price. Some of the ones I'm looking into our Hootsuite, Sprout, and Sendible. Would love any recommendations from others.
Movable Ink helps brands up-level the performance of their email marketing with a unique technology that lets you serve up dynamic content that's hyper relevant to your customer at the moment they open their email. With better content in email, Movable Ink lets marketers drive more revenue, automate content production, and enable innovative ideas.
For those not familiar with email marketing, you usually can't make changes to your emails once they've been sent from your ESP. Once it's sent, the email content is locked.
With Movable Ink, you can trigger dynamic content (text, photos, videos, etc.) the moment the customer opens the email even if the email was already sent. A good example would be you have a 24 hour sale and the email goes out at midnight and you want to put in a countdown timer in the email. Movable Ink will send your email and then your subscribers will see an accurate countdown at the moment they open. If they open the email at 12:01am, they'll see 23 hours : 59 minutes left. But if they open at 12pm, the countdown will update with 12 hours remaining.
This technology is basically personalization taken to the next level and allows marketers to increase engagement with emails with more relevant content (e.g. you can send a new sale to replace a module in an old email or put the nearest store to the customer).
I just wish there was more flexibility with the contract terms. They didn't appear open to doing a trial type period.
So, Taboola is Outbrain's (already shared on MH) biggest competitor. They both do native ads on publisher sites but they have slightly different executions.
The main differentiators are the publishers that Taboola is on, budget allocations, and audience volume. Taboola has a wider network of publishers which means it attracts a lot more clicks and volume. In terms of budget, Taboola lets you allocate your budget over a month whereas Outbrain is a pay per day model (and they frequently go over) .
Overall, Taboola is another native advertising channel to consider for your customer acquisition strategy and brings the traffic.
Outbrain is easier to get started and I feel like the traffic you get from Outbrain is generally higher quality, but if youh ave the budget, I would recommend running a $5K test on both platforms and seeing which ones actually back out to your CPA goes. Also, like Outbrain, you need the actual content marketing to provide links for Outbrain so you'll need to spend time creating a blog or getting PR stories out there to drive clicks on your Taboola links
App Annie is an App Store Optimization (ASO) platforms that allows you to analyze your presence in the app stores, see how you rank on keywords, and track your app store ranking over time to see what changes have a meaningful impact on your ranking.
The ASO market is pretty crowded with a ton of tools (App Radar, Mobile Action, etc.), but App Annie is the most common ASO tool people use to get tarted because their free tier is great and it provides enough data for early apps to improve their ASO.
My favorite features are keyword ranking (to see how your app ranks for specific keywords), tracking ranking for your app in different countries to figure out what markets to enter next, and competitor analysis.
Also, App Annie tracks when you release a new update in your ranking chart so you can see if changes like new screenshots, new features, or changing your app category moves the needle on ranking.
The free tier is limited, and there isn't an easy middle tier between Free and Enterprise level. I'd love an option where I get some of the premium features like demographic data or downloads in a subscription program.