🏆 15 points
📍 Unknown location
📖 No bio provided
Heap lets you automatically capture every user interaction from web, mobile, and cloud services: clicks, submits, transactions, emails, and much more. You can then analyze it all retroactively. No tracking code required.
Heap is easy to implement, easy to use, and very simple to deploy. It gives the "lay-person", a marketing team member, or business team member who is NOT a tech savvy data scientist the ability to review the most important data, answer questions in a meaningful way that allow meaningful and clear decisions to be made based on data.
"Their analytics could be more user-friendly and ML could be used to give proactive feedback on user activities. This isn't crucial but would be immensely valuable.
Iconosquare is a Facebook and Instagram management tool.
Iconosquare is great at managing Instagram and Facebook accoutns for brands, and for a lot of brands, those are the big two right now. The 14-day free trial is also pretty sweet, but what I like most is that the advanced tier is fairly reasonable at $59/mo. Usually I find these tools around $99+.
In terms of product features, Iconosquare does all the things you'd expect. Analytics, scheduling, etc. They do also allow you to schedule Instagram Stories, which is pretty new, and they provide a great visual calendar so you can see what posts are going out when.
Overall, I recommend Iconosquare for any brand that wants to invest in IG and FB but needs a tool to help them schedule their posts all in one place.
It's only for Instagram and Facebook so if you want to invest in other channels you'll need a different tool. And usually those other tools--like Buffer or Hootsuite--include Instagram and Facebook so you might consider using those instead of investing in Iconosquare and another tool.
Survicate is an all in one platform that allows you to trigger surveys to capture data for marketing, website conversion, product, and help your support teams. With these surveys, business owners can use the Survicate data to improve their business based on real customer and propsect feedback.
Once you create your free account, they ask you what your main goal is (e.g. conversion optimization, website feedback, lead generation, etc.). Once you select your goal, you can select how your survey will trigger, and my favoirte one is that you can actually trigger a survey on the site in the footer. Most platforms like Survey Monkey require you to email a survey which is a few steps outside of the customer experience flow. Trigger a survey at the exact point in the customer journey is a great way to get more authentic feedback.
Once you select where you want the survey to trigger, you can either use a pre built template or create your own. and on the free tier you get 50 free responses to try it out.
Overall, I feel it's an interesting way to gather more user data in a more organic way than the other survey tools like Survey Monkey or TypeForm.
If you're a small team and you're already using a survey tool, you probably won't change it to try out Survicate. But, if you have a large product or UX team that needs to gather more data, I'd give Survicate a try.