🏆 16 points
📍 Unknown location
📖 Marketing maven.
With Cision PR software reach the right audiences and manage impact of coverage across traditional, digital and social media.
I love the ease and user friendliness of Cision. I've used other similar products in the past and we've stuck with Cision for a few years now. I greatly appreciate the tagging system and ability to pull reports quickly. I really like the auto tagging feature where I can keep track of my campaigns or crises easily and have reports immediately for my supervisor/client.
I also love just how easy it is to get started. It really is a scalable way to find influencers and outlets, get your story shared out there, and then measure the impact
It's an investment, which isn't a problem for larger companies, but can be prohibitive for smaller companies. In addition, sometimes it's difficult to get nitty gritty data. I wish some features were included in a general cost, rather than being a la carte.
Some other influencer/PR platforms worth looking into are Meltwater and TrendKite.
Instapage lets non-coders making landing pages.
I've used Instapage for clients who were about to launch a business and wanted to grow their email list ahead of time. They work really well with Mailchimp as an email client to send the emails to, and Instapage gives you good options with customization.
I've also used Instapage for sweepstakes where people enter some information about themselves to enter. It's a really great way to get a page up, fast, and start getting interest in your product/website.
Also, I've heard people use it to see if people would be interested in an idea. They target a Facebook/Instagram ad to a potential audience, set up an Instapage landing page, and see how many hits or inbounds they get. It's a super scrappy way to get started.
You get 30 days free and then you have to start paying. It's not that expensive, but there isn't a free "forever" tier.