🏆 18 points
📍 Unknown location
📖 No bio provided
Campaign Monitor’s easy-to-use, professional-grade email marketing and automation platform helps today’s fast-growing businesses use email to drive real, bottom line results.
It makes email automation easy! I also love that we can apply dynamic content within the email campaigns. That is a game changer. It also makes A/B testing extremely simple.
The social shareability of email campaigns is absolutely dreadful. You can’t customize the social icon buttons at all, there’s no way in the email builder to create social sharing buttons without using a third party link generator, and there’s absolutely no customizability with the social card, so all of our emails look completely unformatted and terrible when shared on social media.
What is it (1-2 sentences)
In their own words If This Then That (IFTTT) is a "free way to get all your apps and devices talking to each other." But for marketers, this means that you can set up logic flows that allow something to do another thing when something else does a thing. So an example might be that you receive an email or send a retweet once someone you follow posts something to Twitter.
The Twitter example is a simple use case, but IFTTT literally works for about a hundred apps and makes your life way easier. Some potential use cases for other marketers:
There's a whole section on applets (which is IFTTT's way of calling triggers) for marketers here: https://ifttt.com/search/query/marketing
Like any marketplace, it's dependent on the services that people are putting out there. So, if you're using something pretty unique or doesn't have an open API, then there probably isn't an IFTTT for it.
What is it (1-2 sentences)
Outgrow is a lead gen SaaS tool that lets marketers build interactive quizes and caluclators (think a Buzzfeed "What kind of vacation should you take" quiz) that lets you capture emails and then remarket to those emails.
If you can't code and you want to use something prettier than Google Forms, this is a pretty cool way to get engaging content on a marketing landing page to capture email leads. Their templates are pretty slick, and you can custom make the quizes to make them relevant for your business. For example, if you're a marketing consultant, you can use the quiz to gather data on your audience, send them a follow up, capture their email, and give the user's a neat way to enter the information in a fun way.
I've used boring forms like the prebuilt Salesforce forms to gather sales leads, and I'd say Outgrow is definitely more engaging.
For a small startup, it might be a bit pricey, and the trial period is only 7 days. They do have a $14/month quiz-only option, but it's billed annually, which is annoying. But, if you just want to try it for a month and see if it works there's a billed monthly option that starts at $22/mo. It's not the most expensive but I wish their trial period was a bit longer.
Since trial is fairly short, just know exactly what you want to do and try and get the most value in the 7 days so you can decide if you want to stick with it.