I saw their ad on SF Bart and decided to take a look. Zoho helps brands to attract, retain, delight customers and grow your company into a customer-focused organization.
I like it that they are very attentive, the customer service is superb and you can even start with a 15 day trial even with the top tier CRM. I like the customization it provides as well as the pairing the CRM with a VoIP. I love how you can see a profile of the person calling.
The administrator user must be really carefull when setting up the Zoho suite, given that if not carefully designed, it may build huge databases with data that is not useful. Sometimes its hard to build custom queries and can loose lots of time looking, for instance, for a list of contacts that: I own + have lost OPPs + haven´t been touched for 24 months.
With Cision PR software reach the right audiences and manage impact of coverage across traditional, digital and social media.
I love the ease and user friendliness of Cision. I've used other similar products in the past and we've stuck with Cision for a few years now. I greatly appreciate the tagging system and ability to pull reports quickly. I really like the auto tagging feature where I can keep track of my campaigns or crises easily and have reports immediately for my supervisor/client.
I also love just how easy it is to get started. It really is a scalable way to find influencers and outlets, get your story shared out there, and then measure the impact
It's an investment, which isn't a problem for larger companies, but can be prohibitive for smaller companies. In addition, sometimes it's difficult to get nitty gritty data. I wish some features were included in a general cost, rather than being a la carte.
Some other influencer/PR platforms worth looking into are Meltwater and TrendKite.
What is it (1-2 sentences)
Yesware is a simple plugin you can install that will allow you to track opens from the emails you send from Gmail or Outlook. This means you can find out if that PR person saw your pitch or if that prospective customer saw your email but passed.
I've sent so many emails to writers and clients, but it always felt like I was throwing my email into the void. You never knew if they got it or if they opened it.
Yesware triggers a notification the moment someone opened your email, which means you spend less time waiting and more time acting.
It's fundamentally changed the way Sales, PR, and Marketing provide updates on prospects. I see a lot less "I'm waiting to see what happens" and a lot more "He/She opened the email yesterday, so I expect to hear something by the end of the day or I will follow up tomorrow morning." Basically, everything is way more actionable.
It only works with Gmail and Outlook so if you're on a different email provider, it won't work. I also don't think they have a mobile app so it would be nice to get a push notification on my phone if someone opened an email.
A platform that helps send your customer data to the tools where it can be used most effectively. You can collect data from everywhere (mobile, web, server, cloud apps) and load it into Segment. Then, through Segment, you can send your data to hundreds of tools for marketing, analytics and so on.
I've integrated Segment into multiple projects in different languages and environments. It is incredibly easy to use both their snippets and libraries; the documentation for their platforms has also improved significantly over the last two years. The customer support has also been incredibly responsive, even with very technical/implementation specific queries. I appreciate that we can get all the raw events in our own Redshift cluster, letting us perform powerful internal analysis separate from their data analytics integrations.
I would like to see more support for tracking non-user entities (e.g. an action taken by an organization, which would also have organizational identify calls), but overall, I'm happy with Segment as our data collection layer.
Indie Hackers is a community for founders, entrepreneurs, and soon-to-be entrepreneurs.
Indie Hackers has a great community of people who are already founders or looking to be founders. This means you'll get in front of really good marketers, engineers, designers, etc. who might be interested in your product or service. It's also a great place to talk through ideas or learn from others who were in your shoes before.
I also really enjoy their podcast where Courtland talks with a founder of a profitable internet company. In those podcasts, there's a ton of good information about the dos and donts of being a founder.
Lastly, from my own personal experiment, I was able to grow my email list by ~500% with a good Indie Hackers post. I highly recommend it if you're marketing a product where the customer would be a founder-type person.
Like any community website, you only get as much as you put into it. You'll need to work on your pitch to create an engaging post title if you want to attract attention and get users to learn more about your product or service.
Submit.co is a simply table of press sites to get coverage for your startup. It shows the name, url, twitter handle, and a few other relevant details for each publication, and it's all assembled in one easy table.
For someone looking to get press coverage, this is probably the easiest table for you to get started. It's just a dump of links and submit pages to reach out to these outlets. Some are going to be harder to land coverage because they're AAA publications (e.g. Mashable and The Verge), but there's also a list of smaller outlets that will probably give you a shot if you pitch them a decent story.
This is a site 100% dedicated to the most general way to reach out to a press outlet. That means there isn't any contact info for a more targeted outreach. In short, that means coverage will be hard to get because you're essentially cold emailing.
Obviously I am biased but Cuebiq is a location intelligence company which leverages the world’s largest, most accurate, and most transparent location-based database. Our patent pending SDK has been integrated in over 180+ mobile apps that reach a diverse user base and leverage precise location. Once users opt-in, our technology works in the background even when the app is not open, allowing us to persistently collect anonymous location data. Our SDK listens to location signals including GPS, Wifi, and Bluetooth and then our platform analyzes the data to understand dwell time, frequency of visit, context, and POI mapping. Happy to discuss how we can help.
For anyone who ever wanted to start a startup or learn how startups are created, Y Combinator's podcast run by Sam Altman is the first thing you should listen to start your journey.
What's not to like? There's so many guest speakers--the founder of Asana, Marc Andreesen, Paul Graham, etc. It's basically a who's who of startups who all spend time to walk you through their speciality and their experience. After listening to the entire set, you won't know everything, but you'll know enough to get a sense of why some startups work and why others fail.
There's also some great feedback on how to write a good 30 second and 1 minute and 30 second pitch. At a minimum, you should listen to that episode if you're ever going to try and pitch.
It's too short! I wish there were more episodes.
AI-powered chatbot that works across messengers, websites,and native apps and allows you to automate up to 70 percent of your customer support. It can integrate with your existing CRM and support tools, learn new queries and responses over time, and allow you to add cards, carousels, and quick replies to enrich your conversations.
Morph.ai is a useful, highly functional and flexible tool for any entrepreneur managing a small or medium sized business. Since implementing it at my startup we've been able to save tremendous costs that were being allocated toward contracting out our customer service calls. The AI is capable of answering a wide variety of customer questions, and even helps with troubleshooting the majority of customer issues with our product.
The product, and AI chabots in general, are still in their early stages. Because Morph.ai doesn't fully understand our product and lacks a certain amount of context, it can sometimes be buggy and give users erroneous responses. I was hoping Morph.ai would be able to do more than it could. Perhaps the next version will be a step up.
Competitors: BotEngine, Insightly
Moz is the leading SEO analytics platform on the market. Originally a pure SEO platform, their product suite now includes SEO analytics, local listing analytics, and the Moz API
Whether you're a small business or a Fortune 500 company, Moz is probably the best place to start when trying to improve your SEO. For those not aware, SEO is search engine optimization, and it's one of the hardest things to get right. But, when you do get it right, it's a channel that doesn't need constant $s spent on it to keep it going. Once your website, pages, and content rank highly on Google, you'll win the organic search battle.
But, winning that battle takes time, and Moz is a tool that clears up some of the confusion around Google's search blackbox. It's not all 100% right, but following best practices like headers, tags, responsiveness, page load times, etc will improve your SEO rank and Moz will show you where your low hanging fruit is.
They even offer some free SEO tools here: https://moz.com/free-seo-tools
Also, you can listen to the founder of Moz on the IndieHackers podcast: https://www.indiehackers.com/podcast/051-rand-fishkin-of-moz-and-sparktoro
No reasons. Moz is literally a starting point for your SEO strategy and everyone should use it.
Fullstory is user experience tool that lets you record your users as they visit your site to see if they're going through the funnel you intended. It also checks for bounces, rage clicks, and other bad UX holes you may not have realized.
I've never really had a tool like this. I heard about it from someone on my team who used it at another company. Basically, you drop the pixel into your site using Google Tag Manager and it just starts to work. You can watch your users browse your site, and it's really helpful to get non-biased data for your UX. Since we run an ecommerce site, it's also interesting to see if the user ever makes it to the cart and then watch them go back and forth to complete their purchase. It helps us figure out where we could make touch points clearer or easier
Heap lets you automatically capture every user interaction from web, mobile, and cloud services: clicks, submits, transactions, emails, and much more. You can then analyze it all retroactively. No tracking code required.
Heap is easy to implement, easy to use, and very simple to deploy. It gives the "lay-person", a marketing team member, or business team member who is NOT a tech savvy data scientist the ability to review the most important data, answer questions in a meaningful way that allow meaningful and clear decisions to be made based on data.
"Their analytics could be more user-friendly and ML could be used to give proactive feedback on user activities. This isn't crucial but would be immensely valuable.
Campaign Monitor’s easy-to-use, professional-grade email marketing and automation platform helps today’s fast-growing businesses use email to drive real, bottom line results.
It makes email automation easy! I also love that we can apply dynamic content within the email campaigns. That is a game changer. It also makes A/B testing extremely simple.
The social shareability of email campaigns is absolutely dreadful. You can’t customize the social icon buttons at all, there’s no way in the email builder to create social sharing buttons without using a third party link generator, and there’s absolutely no customizability with the social card, so all of our emails look completely unformatted and terrible when shared on social media.
Pendo is a product cloud that provides user insight, user guidance and user communication for digital product teams. Captures product usage patterns and user feedback, and lets you communicate in-app to onboard, educate and guide users to value.
They could imprve the polls. My understanding is you are limited to 1 question per guide, and have been wanting to incorporate a 2 part or 3 questions within a single lightbox guide. The workaround we used was to link to an external survey tool.
Marketo is a powerful and easy marketing automation software that helps marketing and sales professionals drive revenue and improve marketing accountability.
From prospects to customers, lead routing to triggered activities, Marketo helps get our leads to the right people in record time. It's not only helped track our leads more precisely, but allowed us to discover trends. Not only is Marketo itself wonderful, but its ability to integrate with Salesforce provides our team with the data they want and need to make decisions. My favorite feature, and will always be my favorite feature, is the Marketo smart list. They're perfect for slicing and dicing data exactly how you'd like.
It's only downfalls are that sync times can be slow if there are large data updates - pretty common amongst Marketo automation products, so not specific to Marketo. It's reporting abilities are also nothing spectacular.
Urban Airship is a mobile marketing company covering myriad solutions to monetise your app from mobile marketing automation to mobile analytics and audience segmentation. Its biggest product is a push-notification engine, which sends real-time customized notifications and in-app messages to your users, creates targeted web push notifications, and builds mobile wallet passes – coupons, loyalty cards etc.
I mostly use UA for push notification, and their push services helps me save a great deal of time compared to building one in-house. Being able to create channels and segments, as well as schedule and batch notifications is incredibly useful and efficient. Also, their support team was responsive and helpful whenever I needed assistance.
The price is so steep! I used Urban Airship in a few personal apps several years ago. Being an iOS developer with hardly any server-side experience, this platform was a life saver. However they decided to get rid of their free tier, and the lowest price plan available became too expensive for an independent developer. I would ony recommend this for larger projects with a big budget!
CleverTap is a multichannel marketing platform that lets you send push, email , in-app notifs, SMS, web push, and FB remarketing ads through their platform and allows you to collect and analyze customer data in near-real time.
I've been using CleverTap for more than three years now. We tried various providers to send in-app push notifications, but none could handle the traffic and load of our user-base, especially during popular sports events or TV show releases. CleverTap, having a robust and scalable infrastructure, could easily handle our load and send realtime notifications to all of our users. We were then able to schedule and send massive campaigns in a matter of seconds without stressing over deliverability.
Also, they have a great customer success team, who eased the transition process and assisted us with automating all of our marketing use-cases.
Well with the scale they've managed to reach, they need more manpower! The irony of it is, they've managed to create such an impact with such few resources.
Some competitors are Amplitude Analytics and Mixpanel
To put it simply, Buffer lets you schedule posts on social networks or let Buffer post on your behalf at the best time.
I like that I can manage my business social profiles at once. Also it's great because Buffer scan your audience to check and find the right time to post. You can also program the posts so you do not have to follow every profile every minute.
The tool isn't really seamless, gives errors out of the blue. The support isn't the best either. A lot of things could be improved regarding the robustness of the product. The tool is also very pricey for no reason, I'll be making a switch as soon as I get a better deal in the same price. Some of the ones I'm looking into our Hootsuite, Sprout, and Sendible. Would love any recommendations from others.
Easily add accounts, schedule posts across major platforms and add account managers. In addition, the company also has a robust training platform that teaches not just the tools, but how to think about social marketing as a whole.
Hootsuite is very helpful for scheduling social media posts and keeping track of what works and what doesn't. I can easily schedule posts across our social media platforms weeks in advance, and change and edit as needed. It has made social media management a breeze. Easy, and worry-free Hootsuite is very helpful, even if you are an amateur. It will up your social media game! I highly recommend this product.
On occasion, I have had some issues scheduling video and gif posts to Instagram, but other than that I enjoy it. That said, I am getting more used to it and can anticipate these problems now. Now that I have figured out this issue it is mildly annoying but less stressful.