Segment - Merge all your data into one place for one source of truth

Analytics API and Customer Data Platform · Segment
Segment is trusted by thousands of companies as their Customer Data Platform. Collect user data with one API and send it to hundreds of tools or a data warehouse.

What is it

A platform that helps send your customer data to the tools where it can be used most effectively. You can collect data from everywhere (mobile, web, server, cloud apps) and load it into Segment. Then, through Segment, you can send your data to hundreds of tools for marketing, analytics and so on.

Why I like it

I've integrated Segment into multiple projects in different languages and environments. It is incredibly easy to use both their snippets and libraries; the documentation for their platforms has also improved significantly over the last two years. The customer support has also been incredibly responsive, even with very technical/implementation specific queries. I appreciate that we can get all the raw events in our own Redshift cluster, letting us perform powerful internal analysis separate from their data analytics integrations.

Why I dislike it

I would like to see more support for tracking non-user entities (e.g. an action taken by an organization, which would also have organizational identify calls), but overall, I'm happy with Segment as our data collection layer.

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