What is it (1-2 sentences)
Outbrain is a native advertising platform that allows marketers to serve up digitally native ad units on publishers like Time and CNN. These units look like articles on the publisher's websites so the click through rates are much higher, and Outbrain's platform is very easy to use to get started and scale.
Think of Outbrain like a Facebook or Instagram native ad except that the ad unit is on reputable online publications like MSNBC or Business Insider. It's a really great way to get your product or business in front of readers of these publishers without spending tens of thousands on a sponsored post from the publisher.
But, Outbrain is intended to link from a publisher article to another article so you do need to bring your own content marketing or earned PR stories to Outbrain to create the content. But, if you have good articles out there (or you create your own), then you can seed your stories in front of the audiences that have a high overlap with your customer base.
From there, you can optimize the headline to get the best CTR and then you can optimize our content to get the best CTR to your site or app.
Outbrain doesn't really work for direct response to your site because it's a content marketing tool that appears on news outlets and blogs. So you'll need to either get PR stories or reviews ahead of time or you'll have to write your own.
Also, a lot of it depends on engagement on the headline of your post, so you'll have to get creative about what you put in their character limit to drive clicks. This is sometimes not ideal for brands with specific language guidelines as the best headlines that result in clicks are usually very click-baity.
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