Moz is the leading SEO analytics platform on the market. Originally a pure SEO platform, their product suite now includes SEO analytics, local listing analytics, and the Moz API
Whether you're a small business or a Fortune 500 company, Moz is probably the best place to start when trying to improve your SEO. For those not aware, SEO is search engine optimization, and it's one of the hardest things to get right. But, when you do get it right, it's a channel that doesn't need constant $s spent on it to keep it going. Once your website, pages, and content rank highly on Google, you'll win the organic search battle.
But, winning that battle takes time, and Moz is a tool that clears up some of the confusion around Google's search blackbox. It's not all 100% right, but following best practices like headers, tags, responsiveness, page load times, etc will improve your SEO rank and Moz will show you where your low hanging fruit is.
They even offer some free SEO tools here: https://moz.com/free-seo-tools
Also, you can listen to the founder of Moz on the IndieHackers podcast: https://www.indiehackers.com/podcast/051-rand-fishkin-of-moz-and-sparktoro
No reasons. Moz is literally a starting point for your SEO strategy and everyone should use it.
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