Heap - capture every user interaction from web, mobile, and cloud services and analyze it all retroactively. No tracking code required.

 
The New Standard in Tracking Customer Data
Heap builds analytics infrastructure for every online business. We automate the annoying parts of user analytics. No more manual anything. Just insights.

What is it

Heap lets you automatically capture every user interaction from web, mobile, and cloud services: clicks, submits, transactions, emails, and much more. You can then analyze it all retroactively. No tracking code required.

Why I like it

Heap is easy to implement, easy to use, and very simple to deploy. It gives the "lay-person", a marketing team member, or business team member who is NOT a tech savvy data scientist the ability to review the most important data, answer questions in a meaningful way that allow meaningful and clear decisions to be made based on data.

Why I dislike it

"Their analytics could be more user-friendly and ML could be used to give proactive feedback on user activities. This isn't crucial but would be immensely valuable.


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