Heap lets you automatically capture every user interaction from web, mobile, and cloud services: clicks, submits, transactions, emails, and much more. You can then analyze it all retroactively. No tracking code required.
Heap is easy to implement, easy to use, and very simple to deploy. It gives the "lay-person", a marketing team member, or business team member who is NOT a tech savvy data scientist the ability to review the most important data, answer questions in a meaningful way that allow meaningful and clear decisions to be made based on data.
"Their analytics could be more user-friendly and ML could be used to give proactive feedback on user activities. This isn't crucial but would be immensely valuable.
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