With Cision PR software reach the right audiences and manage impact of coverage across traditional, digital and social media.
I love the ease and user friendliness of Cision. I've used other similar products in the past and we've stuck with Cision for a few years now. I greatly appreciate the tagging system and ability to pull reports quickly. I really like the auto tagging feature where I can keep track of my campaigns or crises easily and have reports immediately for my supervisor/client.
I also love just how easy it is to get started. It really is a scalable way to find influencers and outlets, get your story shared out there, and then measure the impact
It's an investment, which isn't a problem for larger companies, but can be prohibitive for smaller companies. In addition, sometimes it's difficult to get nitty gritty data. I wish some features were included in a general cost, rather than being a la carte.
Some other influencer/PR platforms worth looking into are Meltwater and TrendKite.
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